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Media Release |
26th April, 2006 |
Assirak
Fashion Through a Childs Eyes
Assirak is a label aiming to find and enhance the uniqueness and difference of each of the people who wear it. Perth based designer, Karissa, highlights the individual by adding a touch of inimitability to each garment produced. This is done with a variety of techniques including hand painting, printing or stitching.
Assirak aims to be a response to the mood of the person who is wearing it, hoping that they will choose their garments as an expression of how they are feeling.
Assirak is a label that allows the wearer to interact with the garments, through a mixing colors or making use of the multiplicity of each garment. Each piece is created by fabric being draped and then molded around the body; this method gives the garments their feminine, organic shapes.
The current Spring Summer collection is a fusion of opposites that harmoniously blend together, replicating the innocence and vibrancy of how a child puts together an outfit. This is achieved through simple shapes, beautiful fabrics and innocent mixtures of hues. The pieces in this collection are created using natural fruit and vegetable dyes, to create soft colors, with hand drawn and painted prints to create the feeling of a favorite well loved piece of clothing.
Assirak will be displaying their latest range at the designedge fashion incubator agents showroom at the Spring Summer Mercedes Australian Fashion Week in conjunction with 14 other emerging West Australian designer labels.
Viewing of labels in the designedge fashion incubator agents showroom is by appointment with showroom coordinators TCFWA Committee Members, Margaret & Karl Farrell. Phone: 0403 794 445 or 0422 506228.
designedge fashion incubator showroom will be located in MAFW Agents & Designer Suite 3 @ MAFW, Circular Quay, Sydney. The event runs from the 26th - 30th of April.
For more information on: Assirak
Mobile: 0402 752 704
Email: assirak_@hotmail.com
designedge fashion incubator - belmont has shown its significance to the fashion industry in Western Australia with its constant growth and development. Established by TCFWA & Belmont BEC in February 2005, it is now the largest community based fashion incubator in Australia, housing over 70 West Australian labels. It offers a magnitude of opportunities to fashion labels at all stages of development from established to emerging designers by providing a retail outlet for them to sell their collections to the general public as well as offer them a base where national and international agents can view their collections. With the strong industry connections and know how of Carol Hanlon at the helm, the initiative also offers its designers wishing to start a new fashion label or to grow their existing label the tools to develop a successful small business in the fashion industry.
designedge fashion incubator agents suite @ MAFW has been made possible through grant assistance of the State Government of Western Australia through ArtsWA Designer Fashion Grants Program, TCFWA, Belmont BEC, Suki Moo and designedge fashion incubator located at Belmont Forum Shopping Centre.
For further information on the designers showcasing at Designedge agents showroom @ MAFW contact: Margaret Farrell 0403 794 445 or Carol Hanlon 0417 963 231.
For more information on designedge fashion incubator project contact:-
Carol Hanlon Ph: 08 9479 3777 Mobile: 0417 963 231
eMail: carol.hanlon@tcfwa.com
