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Media Release |
1st September, 2003 |
Pure Genius!
When a Mum gets a good idea you know you are in luck. But when two get together you know the results will be fantastic.
And Pure Angel is no exception.
Karen van den Berg and Catherine Black thought of their epiphany while watching the kids getting to school. A large amount of kids were having to lug their swim gear, bathers and towels, all the way to school in a hard to handle, inconvenient, environmentally unfriendly plastic bag.
They put their heads together and came up with a design for a solution. It is a water resistant, stylish, drawstring swim bag. A design that proved to be useful beyond its intended purpose and can also be used for things such as a library bag or sports bag.
Pure Angel structured their business so that they give something back to the community and have provided a way of fundraising community groups. A school team may have their logo or slogan printed on the swim bags and selling them to fund raise, the healthy alternative to chocolate!
Pure Angel have a range of plain swim bags available for retail but also put together a couple of funky designs of their own. The quality of each piece is assured as their bags are manufactured by ACTIV Industries.
Pure Angel will be showcasing their product at designedge – TCF Australia uncovered, Western Australia’s inaugural textile, clothing footwear and leather exhibition being held at the Burswood Exhibition and Convention Centre, September 23 – 25, 2003
Designedge will offer the chance for every player in the Australian textile, clothing, footwear and leather industries to expose their products to leading international and interstate buyers.
The Burswood Convention Centre will be a showcase of innovative products ranging from designer fashion, textiles, footwear, accessories, home wares, textile products and manufacturing opportunities. A unique feature of the designedge trade exhibition will be a complimentary Business Matching service being provided by TCF WA where firms can lodge their area of interest in developing ongoing future business opportunities within the local, state, national and international TCFL industry.
Pure Angel will be located at Stand No 79L at Designedge and will also be available for private showings or appointments.
Gloss Media, the organisers of the annual Perth Fashion Festival, are coordinating the expo on behalf of the Textile, Clothing and Footwear Resource Centre of Western Australia (TCF WA), supported by the Department of Industry, Tourism and Resources and the Belmont Business Enterprise Centre Inc.
For more details on Pure Angel
Contact: Media Contact: Karen van den Berg
Phone: 0439 617 440
Email: pureangel@iinet.net.au
