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Media Release |
26th April, 2006 |
Pure Soul
Pure of Soul: Pure of Fashion
Pure Soul is a label for women who enjoy exploring the realm of designer clothing and whom wish to lend their personal expression to their selections.
The current collection is directed to casual, elegant dressing appropriate to daytime, cocktail and casual events. The pieces have a subtle element of novelty which is offset with the luxury fabrics, mostly silks. The pieces range from cute cowboy - esque vests through feather laden necklines and zesty beaded cocktail dresses.
It is a label that sings the praises of its designer and founder, Sylma Cabrera. Sylma trained at the prestigious New York based Parsons School of Design and has had occasion to have been based in New York City, Miami, Hong Kong and Perth. Her frequent professional travels in pursuit of global product sourcing, manufacturing capabilities and merchandising concepts have necessitated her exploring cross cultural ideas on the runways of New York, the ateliers of Paris and Rome, the boutiques of Barcelona, London and the bazaars of Istanbul.
Pure Soul will be displaying their latest range at the designedge fashion incubator agents showroom at the Spring Summer Mercedes Australian Fashion Week in conjunction with 14 other emerging West Australian designer labels.
Viewing of labels in the designedge fashion incubator agents showroom is by appointment with showroom coordinators TCFWA Committee Members, Margaret & Karl Farrell. Phone: 0403 794 445 or 0422 506228.
designedge fashion incubator showroom will be located in MAFW Agents & Designer Suite 3 @ MAFW, Circular Quay, Sydney. The event runs from the 26th - 30th of April.
For more information on: Pure Soul
Contact: Sylma Cabrera
Fax: 08 9364 8660
Mobile: 0439 931 197
Email: Puresoul.au@gmail.com
Website: www.puresouldesign.com
designedge fashion incubator - belmont has shown its significance to the fashion industry in Western Australia with its constant growth and development. Established by TCFWA & Belmont BEC in February 2005, it is now the largest community based fashion incubator in Australia, housing over 70 West Australian labels. It offers a magnitude of opportunities to fashion labels at all stages of development from established to emerging designers by providing a retail outlet for them to sell their collections to the general public as well as offer them a base where national and international agents can view their collections. With the strong industry connections and know how of Carol Hanlon at the helm, the initiative also offers its designers wishing to start a new fashion label or to grow their existing label the tools to develop a successful small business in the fashion industry.
designedge fashion incubator agents suite @ MAFW has been made possible through grant assistance of the State of Western Australia through ArtsWA Designer Fashion Grants Program, TCFWA, Belmont BEC, Suki Moo and designedge fashion incubator located at Belmont Forum Shopping Centre.
For further information on the designers showcasing at Designedge agents showroom @ MAFW contact: Margaret Farrell 0403 794 445 or Carol Hanlon 0417 963 231.
For all participating WA Designers Media Releases view www.tcfwa.com/mafw06ss.html
For more information on designedge fashion incubator project contact:-
Carol Hanlon Ph: 08 9479 3777 Mobile: 0417 963 231
eMail: carol.hanlon@tcfwa.com
